Facebook has evolved from an online community where members post photos, get updates from friends, and send messages to friends.
The Menlo Park, California-based tech company is branding itself as the online destination for providing all mobile wants and needs, from customer support to gaming.
“Facebook has really evolved in how we connect the world,” Facebook CEO Mark Zuckerberg stated, “Facebook used to be this single blue app that did a lot of different apps. Now Facebook is a family of apps.”
To attain one or any of its many lofty goals, Facebook is making bolder moves to entice not only developers, but also content producers, advertisers, sales people, and marketers.
It had been expected that the tech giant would delineate additions to its broadening portfolio of business tools as well as plans for a demand side and mobile exchange platform. Facebook is experimenting with its Messenger with app-specific platforms, hinting that there is room for third-party app combinations for content sharing online. There are over 40 apps that support Facebook Messenger today.
Typical Facebook users may use this for sharing memes and funny photos from sites similar to Giphy, but there is also a huge marketing potential. The marketing potential has been created through the launching of Facebook Messenger Business.
Initially debuting with a couple of e-commerce players such as Everlane, brands or businesses can use Messenger Business for directly interacting with clients in the same way as Zendesk and Twitter, among some of the cloud-based client service platforms.
“I don’t know anyone who likes calling businesses,” Mark Zuckerberg said. “It’s not fast and convenient, and it definitely doesn’t feel like the future.”
During the launch of Facebook’s F8 developer summit, Mark Zuckerberg picked up where he left off from last year’s summit by promising more than stability and security updates. Facebook will unveil several desktop and mobile goodies for users, developers, and marketers, namely ‘futuristic’ videos through its Oculus Rift ancillary and new sharing abilities that connect with Facebook’s existing portfolio of apps for mobile devices.
The Facebook CEO cited that there are about 600 million users on Facebook Messenger, 700 million on Facebook Groups, 700 million on Whatsapp, and 300 million on Instagram. As of the company’s earnings statement in January, the world’s biggest online social community has about 1.39 billion active users monthly.
In the Q4 report, there was an increase of 26 percent in monthly active mobile users. The tech giant also had over two million advertisers, which grew from 1.5 million last July. 69 percent of the total advertising earnings were attributed to mobile advertising, which went up by 53 percent from the same time last year.