XL Nation Business & Marketing News 2016-02-16T09:40:52Z http://www.xlnation.org/feed/atom/ XL Nation <![CDATA[Reputation Management: 3 Ways to Effectively Manage Negative Online Reviews]]> http://www.xlnation.org/?p=289 2016-01-20T01:55:30Z 2016-01-20T01:52:17Z In business, the Internet is either boon or bane. It’s an obvious benefit when it comes to marketing your venture and establishing a solid reputation (especially in a cutthroat market). On the other hand, it’s a hazard in terms of how negative reviews can tear brand to pieces. If you have not paid enough attention […]

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Online Business in UtahIn business, the Internet is either boon or bane. It’s an obvious benefit when it comes to marketing your venture and establishing a solid reputation (especially in a cutthroat market). On the other hand, it’s a hazard in terms of how negative reviews can tear brand to pieces.

If you have not paid enough attention to the real power of negative publicity over the Internet, then you must do something now before one unfair, destructive criticism ruins the brand you worked built for many years in just a snap of a finger. Here’s how you can manage undesirable remarks attacking your business:

Address Them Immediately

Any experienced agency specializing in reputation management in Utah, California, or anywhere in America knows that responding quickly to the negative review is the key to repair the damage before it worsens. If you show the author of that review that you’re willing to discuss the matter and make up for what happen, there’s a good chance the review would be edited or removed.

Addendum: It’s better not to deal with the problem in public. Reaching the author through email or phone is more advised.

Outnumber Them with Positive Ones

As bad comments are almost unavoidable, one sure-fire way to beat them is to have more good reviews. According to Ruby Newell-Legner, a famed customer satisfaction expert, “it takes about 12 positive experiences to make up for one negative experience.” While this generally applies to a single person, you can apply the same principle overpower the effect of one negative with a dozen of positives.

Take Each One Seriously

Even it’s fairly easy to write untrue negative reviews for the sake for bad-mouthing a business, it’s still necessary to monitor your reputation online and deal with each bad comment. Sometimes, reviews sites would be willing to take down defamatory reviews if you request for it. Make sure that you claim your business listing to make such requests.

The Internet is a powerful vehicle to build your image, or crush your reputation down. Remember, consumers are both your best and worst advertisers; so put customer service at the center of your business.

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XL Nation <![CDATA[The Campaign: Market your Business with a Three-Way Plan]]> http://www.xlnation.org/?p=284 2016-01-21T09:27:40Z 2016-01-20T01:50:03Z Business ventures are make-or-break engagements. They can transform seemingly small investments into sizeable accounts of gold, or can just flush money down the drain. To keep business good, sales must be constantly generated. And to generate this, you need marketing. Money flows from customers, and to get customers, you have to have significant market exposure. […]

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Business Marketing in SydneyBusiness ventures are make-or-break engagements. They can transform seemingly small investments into sizeable accounts of gold, or can just flush money down the drain. To keep business good, sales must be constantly generated. And to generate this, you need marketing. Money flows from customers, and to get customers, you have to have significant market exposure.

Marketing is perhaps one of the most crucial battles to be waged in the corporate world. If your product or service is something no one has ever heard of, you will swiftly go bankrupt. Here are three ways to get your business seen and talked about by the public in Sydney.

Physical Advertising

Start with flyers and brochures. Ads can appeal to people and make them take heed. Posters with general information on your company’s product and service in places where people crowd are great for starters. If you have the resources, you can put your ads in the local paper or even in periodical magazines.

Online Advertising

In today’s age, Mashmedia.com.au, an SEO company in Sydney, says the internet is a world of its own. For the second prong of the marketing attack, take the fight to the web.

The internet provides for sharing of vast information between millions of people. Exploit this advantage by setting up shop online. You can set up your business’ website, use social media and blogs. For a more subtle yet highly effective online marketing, you can hire SEO specialists that can slip your business into every good nook and cranny of the web. People will be sure to pick up.

Events and Exhibits

Now that you have a presence physically and online, the third prong is a direct attack. Social events such as exhibits and conventions are great crowd-gatherers. Exhibits, where all the relevant products and services are showcased, can be opportunities for you to make an impact. Attending and participating in these events will have people take note of your business. For example, if you are selling gardening products, why not set up shop at the next agricultural fest?

Marketing is a tough challenge. One must be vigilant for every opportunity there is. Exploit these three avenues, and good luck!

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XL Nation <![CDATA[SEO Guidelines For Your Site To Stay Search Engine Friendly]]> http://www.xlnation.org/?p=278 2016-01-15T07:57:27Z 2016-01-14T07:54:46Z An effective backlink development strategy is one of the primary components of a successful SEO campaign. It involves the creation of high quality, valid backlinks (hyperlinks that point back to your website), leading to an increase in site traffic. However, with the constantly changing and evolving algorithms used by search engines, how do you make sure […]

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SEOAn effective backlink development strategy is one of the primary components of a successful SEO campaign. It involves the creation of high quality, valid backlinks (hyperlinks that point back to your website), leading to an increase in site traffic. However, with the constantly changing and evolving algorithms used by search engines, how do you make sure your site stays on their good side?

Focus on white hat techniques. But what exactly are these?

Creation of specific audience-centred content

When producing content, you have a particular group of people in mind: your target market. They expect you to give them meaningful and relevant information, or they will lose interest pretty quickly.

No matter the greatness of your backlink quality, if the content itself does not work, all your efforts will turn to waste.

Choosing backlink sources relevant to your industry or niche

Once created, you need to submit your fresh, unique and informative content to backlink sources. Make sure you choose websites relevant to the particular topic you are talking about.

Properly controlling backlink velocity

One of the most common backlink-related tips you will hear or read about is to generate as many of these links as you can. Yes, quantity does play a major role in SEO, but you still need to ensure every link is solid and relevant. SEO companies in Singapore agree about using only top quality backlinks, so search engines will have a better perception of your site.

Strengthening online visibility and authority

One good way to strengthen your backlink strategy is to stay visible and authoritative in the eyes of both search engines and users. In today’s extremely connected world, regularly updating your social media profiles is necessary to give these parties assurance of your strong presence. This will further validate your website, and push even more traffic to it.

Investing in these measures will show you a significant difference not only in site traffic, but also in your overall bottom line.

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XL Nation <![CDATA[Tips to Find the Best School Uniform]]> http://www.xlnation.org/?p=272 2016-01-12T09:15:40Z 2016-01-12T09:14:36Z School is cool! And so your child’s uniforms should also be cool—and comfortable as well. If they tidy up nicely, their confidence will likely go up, too. As parents and guardians, it is one of your jobs to look for the best school uniforms for them. This should be fairly easy, if you know what to […]

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School UniformSchool is cool! And so your child’s uniforms should also be cool—and comfortable as well. If they tidy up nicely, their confidence will likely go up, too. As parents and guardians, it is one of your jobs to look for the best school uniforms for them. This should be fairly easy, if you know what to look for and where and when to get them.

Here are three easy ways to get the best school uniforms for your children:

1. Figure out the right size. If your child currently wears size 8 clothes, consider getting them school uniforms in size 9 or size 8 ½ whenever half sizes are available. Slightly loose clothing are more comfortable than very tight ones, especially since they’ll be wearing their school uniforms for most part of the day.

2. Take note of the quality and the quantity. School uniforms should be durable and colour-consistent. The fabrics should be well-chosen, does not easily adhere to dirt, and easily washable. Sometimes, wrinkle-free fabrics are even better so you can save time and money because you don’t have to iron their school uniforms every day. In terms of how many you should get, you can opt to buy 5 sets so you only have to wash them or take them to the laundromat once a week, or you can get 2 or 3 sets only if you don’t mind washing them in the middle of the week.

3. Buy ahead of time. Do not wait for classes to begin. You may even find school uniform suppliers that offer special discounts or cheaper prices if you begin searching at least a month or two ahead. If possible, bring your children when you buy their school uniforms so they can try them on the spot, instead of returning or having them altered later.

With these tips, getting your child ready for school should be hassle free.

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XL Nation <![CDATA[A Fresh Start: Relocating After a Crisis]]> http://www.xlnation.org/?p=268 2016-01-07T08:34:02Z 2016-01-07T08:34:02Z When it comes to solving problems, moving away seems to be an appealing solution. The change of scenery, they say, can help you start fresh and create an entirely new outlook in life. While moving is not an easy process, it can give you the chance to build your own life and make it a […]

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Relocation in DenverWhen it comes to solving problems, moving away seems to be an appealing solution. The change of scenery, they say, can help you start fresh and create an entirely new outlook in life. While moving is not an easy process, it can give you the chance to build your own life and make it a lot better than it was before.

Moving after crisis, however, may seem like escaping to problems and running away. You may find the need to wait for a few months before making a decision, as you know that impulse changes will not make the situation any better. Light Speed Delivery, Inc. notes that it’s important to change your perception and consider leaving as a departure from the old and the beginning of something new.

After a Sad Event

When a loved one dies, some people can’t stand the idea of staying in a home that has so many wonderful memories. In this case, you will need to go through your loved one’s personal belongings, which is a difficult step in the process of moving on. It is important to be patient with yourself and get help from the people you love.

Keep in mind that it is still possible to honor the life of your loved one, and create meaningful and fulfilling life. It is best to incorporate memories of your loved one into your new house.

Better Life Quality

If you or a family member is suffering from a serious illness, relocating to an area with better medical facility may be necessary. Just make sure to talk to your employer to know the benefits you or your loved one is entitled to and the options you did not know before.

Once you move, strive for a simple life. You surely do not want to spend more time cleaning rooms when you need to dedicate your time in caring for your loved one. The same goes after losing a job. When unemployment strikes, you may need to relocate to get a new job and lessen the adverse impact of a job loss.

Moving away doesn’t always mean moving forward, so it is important to strive for a meaningful life. Don’t live in the past and enjoy what your new community and city can offer.

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XL Nation <![CDATA[3 Ways to Reduce Your Business Expenses]]> http://www.xlnation.org/?p=265 2016-01-06T06:30:17Z 2016-01-06T06:30:17Z One of the biggest stumbling blocks for any business owner is the organisation’s expenditures. A company might be earning a decent amount of returns monthly, but if costs aren’t controlled, it could end up with minimal profit and compromised growth. The realm of business presents a handful of viable solutions. Hire Freelancers Staffing is necessary […]

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Business Expenses One of the biggest stumbling blocks for any business owner is the organisation’s expenditures. A company might be earning a decent amount of returns monthly, but if costs aren’t controlled, it could end up with minimal profit and compromised growth.

The realm of business presents a handful of viable solutions.

Hire Freelancers

Staffing is necessary for any type of organisation, as a handful of people are required to complete various tasks. As such, the salaries of people can be a huge burden for a company, especially startups. What an owner can do is hire freelancers to perform some of the tasks, like content, SEO, website design, or anything that requires technical outputs.

Experienced freelancers have the skills to match those exhibited by regular employees with cheaper rates. You only pay a freelancer whenever there is a project, unlike hired staff, which you have to pay monthly regardless if there’s work or not. Of course, the workforce should still be composed of regular employees, but some of the jobs can be outsourced.

The Virtual Office

Rent and utilities are headaches for companies that aren’t earning significant returns. A cheaper alternative is to have a virtual office, which works for organizations that don’t require employees to always be in the office. Instead of paying for commercial space, owners can hold their operations online and communicate via Skype, email, or social media. This business model works with small-scale digital marketing firms, creative agencies, and the like.

Free Web-Based Software

Organising an event or managing a barrage of tasks is anything but easy. Typically, companies hire multitudes of crew members to get things done. You can reduce costs by using free online platforms like Trello, Google Analytics, and Google Drive. Trello helps you sort tasks, assign responsibilities and construct interactive to-do lists that can be updated in real-time. Google, on the other hand, can pretty much replace several paid software and the need for filing cabinets.

To know more about reducing business costs, you can secure management consulting services from reputable firms.

They might be the key to unlocking progressively increasing returns for your business.

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XL Nation <![CDATA[Why Serviced Apartments Are Better than Hotels]]> http://www.xlnation.org/?p=260 2015-12-28T07:16:11Z 2015-12-28T07:13:21Z Serviced apartments are quickly becoming the preferred alternative to hotels. Ideal for short and long stays, a serviced apartment is a fully furnished flat that offers the same privacy and comforts of a home. People who travel for business and pleasure are beginning to rely on serviced apartments because of their convenience and cost-effectiveness. Traditional […]

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Apartments in FremantleServiced apartments are quickly becoming the preferred alternative to hotels. Ideal for short and long stays, a serviced apartment is a fully furnished flat that offers the same privacy and comforts of a home. People who travel for business and pleasure are beginning to rely on serviced apartments because of their convenience and cost-effectiveness.

Traditional hotels may provide quality accommodation but serviced apartments still have their own advantages that draw more people into booking. Here are five reasons why serviced apartments are better than hotels.

There is more space. A serviced apartment is bigger and more spacious than a hotel room. It usually consists of a bedroom, living room, kitchen, and dining area, which provide guests with more space to function and relax. Since regular hotel rooms do not have any division, their space is much smaller than a serviced apartment.

The amenities are better. Other than the separate living and dining area, serviced apartments provide extra amenities compared to hotels. A number of luxury accommodations in Fremantle usually offer more than the necessities, which guests can use with no cost. Kitchens are equipped with appliances, cookware, and cutlery, while living rooms have entertainment facilities like CD players and speakers.

The cost is cheaper. Serviced apartments usually cost cheaper than an average hotel room. Guests who book longer stays get bigger discounts compared to a hotel that charges guests per night/person. Apart from this, serviced apartments can house larger groups of people, which divide the cost of accommodation. The laundry and kitchen facilities of a serviced apartment also save guests more money, by letting them do chores on their own.

There is less disturbance. Compared to hotels, serviced apartments accommodate fewer people, which mean more privacy and less noise. The housekeeping is also less frequent, unlike hotels that run room maintenance twice to thrice a day. This does not mean that serviced apartments are inefficient; it only means that they let you enjoy your stay with zero disturbances.

The Location is Great. Most serviced apartments are located in city centres with great neighbourhoods and views. Unlike hotels on crowded highways and streets, serviced apartments provide the best location that lets business and pleasure meet. This means that you’re always close to the top attractions, and places of interest.

Hotels are good to stay in, but serviced apartments provide more convenience and value for money. Whether you are travelling alone or going with a group, consider booking a flat that will give you flexibility, and a memorable stay.

 

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XL Nation <![CDATA[What Difference Does a Responsive Website Make?]]> http://www.xlnation.org/?p=255 2015-12-22T06:07:38Z 2015-12-22T06:04:12Z Over the past few years, smartphone and tablet usage has risen dramatically. Mobile devices have even surpassed desktop computers as the most widely used way to access the web. Naturally, this has resulted in several major shifts in how online marketing works. Web design, in particular, is now even more focused on user experience than […]

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Responsive Website in Australia Over the past few years, smartphone and tablet usage has risen dramatically. Mobile devices have even surpassed desktop computers as the most widely used way to access the web. Naturally, this has resulted in several major shifts in how online marketing works.

Web design, in particular, is now even more focused on user experience than before. Responsiveness is a measure of how easily viewed a website is on any device; minimal need for scrolling and highly visible text two important characteristics. As the number of mobile users continues to increase, responsive web design is no longer optional.

Many Canberra web design agencies can optimise your website, or create an entirely new one for you. However, is it really worth it? Here is what you stand to gain from switching to a fully responsive website.

1. SEO – Google puts a high value on the user’s convenience, which is why it’s easier for responsive websites to rank on mobile search results. When you make the transition, your website will gain an impressive amount of traffic in a relatively short time.

2. Conversions – Mobile customers are far more likely to purchase from your website if they can actually appreciate what you have to offer. Once it’s easy for them to navigate and digest the site’s content, then you should see a remarkable increase in sales, according to Decoy Marketing.

3. Savings – Compared to creating a completely separate ‘mobile website’ or app as some businesses do, making your main website responsive is a far more cost-effective option. You won’t need to host, maintain, or update multiple online properties.

Don’t lose potential customers, make sure that all of the content on your website is rendered properly. If the mobile market is at all important to your business (and it should be), then it’s time to upgrade to a modern, responsive website.

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XL Nation <![CDATA[Get Your Money’s Worth: Collaborating with Professional Web Designers]]> http://www.xlnation.org/?p=249 2015-12-18T07:03:55Z 2015-12-18T07:00:14Z The best way for businesses to reach a wider market these days is by creating an online presence. In addition to using social media platforms to engage more customers, you can create a website to let people know more about your business. If you have zero web design and marketing knowledge or you are too […]

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Professional Web Designers in CanberraThe best way for businesses to reach a wider market these days is by creating an online presence. In addition to using social media platforms to engage more customers, you can create a website to let people know more about your business.

If you have zero web design and marketing knowledge or you are too busy with your core business activities, a third party service provider can help you achieve your online goals. When you hire an SEO company in Canberra, digital marketing expert DecoyMarketing.com.au shares that be sure that you will get quality work for your money. 

Here are some things you need to keep in mind: 

Be open to suggestions

Make sure to involve the web designers closely in the creative process. Don’t hesitate to ask them for suggestions. Designers work best if they have the freedom to add their own input to the project. They have a better grasp of web design trends so they know exactly how to realize your vision.

Prepare the necessary materials

If you wish to add specific content (texts or images), provide it early on. The people you hire may work fast and efficiently but if you fail to prepare the materials ahead of time, you can’t expect to get the project done on schedule.

Maintain communication

Explain everything clearly. Professional web designers and developers are great with their work, but they are not mind readers. Let them know what your vision for your site is so they will have an idea on how to better approach the task.

You can find hundreds of thousands of web design companies online. Not all these providers, however, are created equal. Do some research and choose the one you feel comfortable working with in terms of budget and quality. Once you have found the right provider, remember the above tips to ensure a smooth collaboration.

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XL Nation <![CDATA[Internet Marketing: Mistakes Entrepreneurs Should Avoid]]> http://www.xlnation.org/?p=244 2015-12-13T23:44:41Z 2015-12-13T06:08:01Z Internet marketing is one of the most important strategies in promoting a business. If you don’t build a website or at least create social media accounts for your company, you will probably be left behind. As an entrepreneur, what are your internet marketing plans for your business? Are you thinking of visiting an SEO consultant? […]

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Internet Marketing in Sydney Internet marketing is one of the most important strategies in promoting a business. If you don’t build a website or at least create social media accounts for your company, you will probably be left behind. As an entrepreneur, what are your internet marketing plans for your business? Are you thinking of visiting an SEO consultant? Sydney has a number of professionals who can give you helpful pieces of advice. Do you want to do email marketing as well? You have lots of options to choose from, depending on the needs of your business. Just make sure to properly use each technique that you learn.

Below are some common internet marketing mistakes that you should avoid:

  • Failing to update your website

Constant communication is important in every relationship; personal or business. And because building a website should be your way of communicating with your target customers, you need to update your site regularly. If you don’t, then you might probably lose your potential clients.

  • Failing to build fast-loading web pages

Users don’t like slow-loading pages. No matter how good your content is, you might lose your target consumers if you make them wait. See to it that you provide relevant information to people quickly.

  • Not making an email list

Email marketing is one great way to increase traffic. To continue marketing to your prospective clients, you should collect your visitors’ email addresses. Don’t purchase lists as they can get you into trouble.

  • Not doing offline promotions

Yes, you’re doing internet marketing. But it’s not enough that you just do effective SEO, email listing, etc. You also need to promote your website or social media accounts offline. Most consumers are internet users, but no one is online 24/7.

  • Expecting unrealistically fast results

There is no such thing as overnight solutions. It takes time before you achieve your desired results. Be patient, and continue to work and produce good-quality outputs. Don’t stop working until you reach your goal.

Promoting one’s business is a very tough job. You need to know which strategy is good or bad for your company. You need to get used to so many trials and errors. But in the end, what’s important is you continue to work hard and learn. Those are continuous efforts that you cannot survive without.

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